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Why McKinney, Texas
McKinney Economic Development Corporation
Title: Director of Marketing & Research
Geneva Aragon joined the McKinney Economic Development Corporation (MEDC) as Director of Marketing and Research in August 2017.
A native of West Texas, Geneva has treasured living and working in numerous cities, where her career focus has been on marketing and management. She has managed teams from initial brand research and product development, pushing past the trademarking phase and into market distribution for consumer purchase, for over thirty-seven new products within three product lines. Throughout her career she has successfully influenced key decision-makers and has developed lasting relationships, often being identified as a relationship ambassador.
Before joining MEDC, Geneva directed an array of marketing initiatives and thrived in capturing audience attention in the financial, non-profit, chemical, economic development and technology services industries. In 2013, her work was nominated to Printing Industries of America (PIA) for the Premier Print Award. Her contributions were instrumental in a multi-million-dollar campaign in 2011, in which she worked with HGTV.
Geneva earned her Bachelor of Science Degree from Texas Tech University where she graduated with honors. She also attained her Basic Economic Development Certification through a program managed by TEDC and TEEX.
When Geneva is not in the office she enjoys being active with her adopted pup and can also be found attempting to cultivate her container garden.
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